Feel free to call or email me to discuss how I can help your business with an online solution.If you showed up at a business meeting dressed like a clown (literally like a clown: With a 3-foot wide wig, a red rubber ball nose, polka dot jumpsuit, makeup, giant shoes, etc.), how much of your sales pitch would be absorbed by your prospect? Would you even get to finish before you got kicked out the door?
Too many small business owners pay money to have a “clownish” web site built that may actually be costing them business. A “clownish” web site:
- Uses a garish color combination, or too much color.
- Is stuffed full of gratuitous animation or buttons.
- Uses too many font styles.
- Is difficult to read.
- Probably has misspellings and grammatical error.
- In general, just has too much going on.
Why?
Because the business owner and/or web site designer failed to emphasize the most important thing about a small business web site: The information.
When a customer comes to your web site, they are looking for information about your business. If your web site design gets in the way of that information, they will get annoyed and hit the Back button. To put it bluntly, customers don’t care about your dumb design.
The design, or appearance, of your site should support the content and it should be consistent with the image you want to project, but aside from that, it needs to stay out of the way of your customers.
If you’re worried your site might be a clown, contact me for a free review.